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Sports (Jeff)

  • Sales & Marketing
  • Hiring for Photo Day
  • Hiring sales rep. on commission only
  • Which products are hot
  • How to make the best presentation to a league (mock presentation)
  • How to run a team and individual Picture Day
  • How to accommodate the commissions a league requires without losing money
  • Fund raising options
  • How to increase your profits

Lunch
12 o’clock. Food will be brought in and we will eat on-location. Sponsored by KG Digital.

Action & Online Sales (Jeff & Andrew)

Action, which involves printing on-site, is almost always part of tournaments.

  • A print on-site display will be set up for demonstration purposes
  • Discussion of sales and marketing techniques
  • The products that do the best in the posed action environment
  • Introduction to DDLab's Online Storefront
  • How to correctly market and utlize online sales methods
  • Using coupons & discounts to your advantage

Sports Marketing Kit

Each attendee will walk away from this workshop with a Sports Marketing kit which includes a sample eight-page league marketing booklet, a presentation folder, a collection of sports print samples and a few league follow-up email campaign ideas.

We will also introduce in this kit our new League Marketing Calendar, which will help you stay ahead of the game.

 

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Dance (Mike)

  • New, more efficient dance workflow will save hours of work
  • New bar coding/sorting method
  • Shoot multiple poses in different costumes to maximize sales
  • Introduction of new dance products
  • How to create an order form that will display the products
  • Marketing and sales materials will be provided
  • Making dance photography simple
  • A review of commission structures for dance schools
  • How to book and schedule dance schools
  • What dance school owners expect from start to finish
  • Introduction of our new memory book program: a brand new product you can sell and offer to your dance schools

Lunch
12 o’clock. Food will be brought in and we will eat on-location. Sponsored by Desktop Darkroom.

Green Screen (Mike)

  • Workshop on how-to shoot green screen and your options for background replacement
  • New sales tools that can earn you extra money from schools, leagues or dance

Schools (Chris)

  • Secrets on competing with the big school photography companies
  • Workflow
  • Sales and marketing, order forms and processing methods
  • Which unique products sell best for schools
  • How to stay ahead of competition

Chris Murphy has a very successful and profitable school, dance and portrait business in the Philadelphia area.

Note: This workshop is closed to Jacksonville area photographers due to competition.

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